Skip to main content
Legal

Privacy Policy

Last Updated: February 9, 2026

1

Introduction and Definitions

EmpowerED ("the Service") is a brand collaboration between Commercium Africa LTD and AfaraEd. This Privacy Policy explains how we collect, use, and protect your personal data.

Data Controllers

Commercium Africa LTD and AfaraEd act as Joint Controllers, collectively determining the purposes and means of processing personal data.

Data Subject

Any individual using the EmpowerED platform or participating in our study fairs.

Applicable Laws

GDPR for EEA residents and the Nigeria Data Protection Regulation (NDPR) for users in Nigeria.

2

Information We Collect

We collect information that identifies you ("Personal Data") to provide our services effectively:

  • Identity Data: First name, last name, and professional/academic titles.
  • Contact Data: Email address, phone number, and physical address.
  • Technical Data: IP address, browser type, and usage patterns (via cookies).
4

How We Use and Share Your Data

Your data is used to provide support, notify you of event changes, and analyse service performance.

Important: As a collaborative brand, your data is shared between Commercium Africa and AfaraEd. We do not sell your data to third parties.

We only share data with:

  • Service Providers: Cloud hosting, email delivery services, and analytics providers.
  • Institutional Partners: Only with your consent, we may share your details with participating universities at our study fairs.
5

Data Transfers

Because the Controllers are based in Lagos, Nigeria, data from users in the EEA may be transferred outside the European Economic Area. We ensure that such transfers are protected by Standard Contractual Clauses or other legal safeguards to maintain the same level of protection.

6

Cookies and Tracking

We use cookies and similar tracking technologies to enhance your experience and measure our marketing performance. A cookie consent banner appears on your first visit, allowing you to accept or decline non-essential tracking.

Essential Cookies

Required for the website to function properly, including security tokens (Cloudflare Turnstile) and session management.

Analytics & Marketing

Loaded via Google Tag Manager to measure site usage, ad performance, and visitor demographics.

Third-party services loaded through Google Tag Manager:

  • Google Analytics (GA4): Collects anonymous usage data such as pages viewed, session duration, and traffic sources.
  • Meta Pixel (Facebook): Tracks conversions from social media advertising and helps build remarketing audiences.
  • LinkedIn Insight Tag: Measures campaign performance and enables professional audience targeting.

Cookie Consent: When you decline tracking, we set a ga-disable flag and prevent Google Tag Manager from loading analytics and marketing scripts. Essential cookies remain active. You can change your preference at any time by clearing your browser's local storage for this site.

You can also manage cookies through your browser settings. Note that disabling all cookies may affect site functionality.

7

Your Rights

Regardless of your location, we honour the following rights:

Access & Rectification

The right to see your data and fix errors.

Erasure

The right to request we delete your data ("Right to be Forgotten").

Data Portability

The right to receive your data in a structured format.

Withdraw Consent

You can opt-out of marketing communications at any time.

8

Retention

We retain your personal information only for as long as is necessary to fulfil the purposes outlined in this policy or to comply with legal, accounting, or reporting requirements.

9

Contact Us

If you wish to exercise your rights or have questions regarding this policy, please contact our Privacy Team:

Registered Office: 2 – 4 Moseley Road, Ikoyi, Lagos, Nigeria.

View Terms & Conditions →

© 2026 EmpowerED. All rights reserved.